What is a Digital Campaign

If your digital strategy is the series of actions you take to help you achieve your overarching marketing goal, your digital marketing campaigns are the building blocks or actions within your strategy that move you toward meeting that goal.

For example, if you are a new ‘bricks n’ mortar’ business you might decide to run an awareness campaign on Facebook to let people in your location know you are there and open for business.  That campaign is part of your strategy to convert the goal of building awareness and increase your foot traffic.

It’s important to note that a campaign is not your strategy, but sits alongside other online campaigns and activity, organic and paid to form your overall strategy.