What is Digital Marketing

Digital marketing is not just social media, it is not just Facebook advertising, it is not just building an email list in a CRM, Content has earned its importance beside other SEO tactics, video is a type of content and not a strategy, and it is not ok for websites to be designed as standalone anymore.

Each of these components form part of a constantly evolving digital ecosystem.  Digital Marketing is the toolkit of tactics, apps,  optimization’s and knowledge which connect and integrate these components.