Digital marketing is not just social media, it is not just Facebook advertising, it is not just building an email list in a CRM, Content has earned its importance beside other SEO tactics, video is a type of content and not a strategy, and it is not ok for websites to be designed as standalone anymore.
Each of these components form part of a constantly evolving digital ecosystem. Digital Marketing is the toolkit of tactics, apps, optimization’s and knowledge which connect and integrate these components.
A Digital Marketing Strategy is the series of actions to take to help you achieve your goal(s) using online marketing. No matter what size your business is building an effective digital strategy will benefit you and it doesn’t need to be difficult or complex.
A strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year.
Depending on the scale of your business, your digital marketing strategy might involve one or two, right up to multiple goals with a lot of moving parts, but focusing on this simple way of thinking about strategy can help you stay focused on meeting those objectives.
Your strategy document will be very individual to your business with its purpose to map out the actions you’re going to take to achieve your goals over a period of time — as long as it communicates that, then you’ve nailed the basics of creating a digital strategy.
If your digital strategy is the series of actions you take to help you achieve your overarching marketing goal, your digital marketing campaigns are the building blocks or actions within your strategy that move you toward meeting that goal.
For example, if you are a new ‘bricks n’ mortar’ business you might decide to run an awareness campaign on Facebook to let people in your location know you are there and open for business. That campaign is part of your strategy to convert the goal of building awareness and increase your foot traffic.
It’s important to note that a campaign is not your strategy, but sits alongside other online campaigns and activity, organic and paid to form your overall strategy.
Digital marketing is not just social media, it is not just Facebook advertising, it is not just building an email list in a CRM, Content is rapidly earning its importance amongst beside other SEO…