A Digital Marketing Strategy is the series of actions to take to help you achieve your goal(s) using online marketing. No matter what size your business is building an effective digital strategy will benefit you and it doesn’t need to be difficult or complex.
A strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year.
Depending on the scale of your business, your digital marketing strategy might involve one or two, right up to multiple goals with a lot of moving parts, but focusing on this simple way of thinking about strategy can help you stay focused on meeting those objectives.
Your strategy document will be very individual to your business with its purpose to map out the actions you’re going to take to achieve your goals over a period of time — as long as it communicates that, then you’ve nailed the basics of creating a digital strategy.