The Australia Council has a very good online resource about marketing in on its website at
http://marketdevelopmentskills.australiacouncil.gov.au Although focused on national and international markets the material is still applicable to those who want a good overview of marketing and the Arts. The resource is divided in 7 chapters:
- What is market development?
- Key elements of a market development plan
- Matching product to priority markets
- Distribution models
- Why this tour?
- Pricing and competitor analysis
- Final Thoughts
There are slides,vox pops and templates for those who want to get hands-on and interactive with their planning. The material has a performing arts focus, but many of the tips are transferrable to others art forms, such as music, visual arts and literature.