Marketing Development

The Australia Council has a very good online resource about marketing in on its website at Although focused on national and international markets the material is still applicable to those who want a good overview of marketing and the Arts. The resource is divided in 7 chapters:

  1. What is market development?
  2. Key elements of a market development plan
  3. Matching product to priority markets
  4. Distribution models
  5. Why this tour?
  6. Pricing and competitor analysis
  7. Final Thoughts

There are slides,vox pops and templates for those who want to get hands-on and interactive with their planning. The material has a performing arts focus, but many of the tips are transferrable to others art forms, such as music, visual arts and literature.