Issue 4 – Video Part 2

30 seconds to tell your story!

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Last month in 'Video Part 1' we covered why video is so important and if you want a successful business online, you are going to have to learn how to create lots of videos.

This issue will focus on a few key areas that will hopefully get you in the right direction, starting your journey into video creation:

A. How do I get my story into 30 seconds?

Different types of video can be different lengths, but generally, it is best to aim for 30 - 60 seconds.  So again the advice before you go jumping in and getting all creative is to be systematic and start off by breaking your video down into key parts to tell your story.  The following can be a guide:

  1. Introduction -  be creative cos you gotta get them hooked from the getgo! - 5 seconds video clip
  2. Pick three bits of info you want to tell
    • We do this - your services:  5 - 7 seconds Images or video
    • Because we... - your expertise/skills/experience: 5-7 seconds Images or Video
    • But don't take my word - Feedback (obviously positive): Video testimonial 5 seconds 
  3. Invitation - What we can do for you.  For example, Come in this weekend for huge savings, I am on show in the coolest venue during Sept, join me with 2000 of my closest friends for the opening of the event of the year.  - 5-10 seconds Image and Video clip
  4. Call to Action with Branding (logo and details): Contact, Sign up, Buy Tickets, Download etc - 5 - 10 seconds - depending on information 

B. Ingredients

  • Images - try to tap into your existing resources to find great images which when put together can tell the story you want to tell in this video. The same goes for video clips, testimonials, feedback etc
  • Video Clips - if you have already opted or are going to hire a professional videographer or agency to create a showpiece video, make sure you get ALL footage they shoot, regardless if it was used or not. You will be amazed how much you can piece together the bits that didn't make it or even repurpose what did. Create a folder so you have ongoing access to it.
  • Free online clips - there are a few free image websites such as, www.pixabay.com that also offers free video clips. Even though they may not be directly about your business, with a bit of thought you can cleverly make it your own by adding your own voiceover piece tying it to your product or service.
  • Text - Using text to summarise the main points also really explains and enhances images and video.  The use of full subtitles of a video is very common but it is a lot of work so avoid in the beginning.

C. Tools

Every day more and more online desktop and mobile-based video creating and editing tools are launched onto the market.  Having sifted through a multitude the following are my recommendations in terms of ease of use, easy to publish and of course produces a good quality finished product.  Some are free but most of the better ones do incur a small cost.

Software Apps:

Mobile: If you prefer and are confident to publish straight from your phone these two apps stood out:

MoviePro: A great app which acts like your iPhone native camera app, but with a lot more functionality.  $Small cost involved

Director for Business by YouTube - this is a fantastic little app which is free and comes with a really large selection of templates to guide you and will have you publishing to YouTube in no time. Cons are that it only allows you to publish to YouTube,  but you can share across other channels or download from your YouTube channel.   $free

Desktop: If you prefer more control and more functionality and finish I would recommend switching to your desktop and use the following approach:

iMovie - start by using using iMovie to edit your footage into smaller meaningful clips based on your video plan. Your aim is to have a number of images and a few video clips ready to piece together to create your video and tell your story. $free with Macs 

Online Video App: Animoto (there are a number of these but this is my choice): Then switch to Animoto, upload your clips and images and use this online video creation app to put your final product together complete with music, text, voiceovers and other effects.  $monthly subscription

So you will most likely be asking why not just use iMovie or why not just use Animoto?  There are 3 reasons why:

  1. Editing: Apps like Animoto and there are many, allow you to use pre-designed templates to create really cool videos using images video voiceovers and music, but their precision in editing video clips can be average, this is why I recommend using iMovie to edit and prepare your clips first.
  2. Free Music: One of the most time-consuming and frustrating parts of creating videos, particularly when you are creating them regularly is to find free half decent music. Animoto has a huge library of free to use music available and whilst it may not be your favorite songs of all time, it's not a bad selection.
  3. Easy Publishing:  Apps like Animoto offer ease and convenience when publishing to multiple channels, including downloading to your hard drive. You can also publish updated versions of your videos easily to multiple channels once changes have been made. This is a great timesaving feature.

Both of these promo clips were created using free and existing resources and using the combo method:

Hardware

Whilst not an expert in this area, am confident the following will get you well on your way:

  • an iPhone or iPad
  • tripod and selfie stick - easiest and cheapest kit to ensure steady videoing and to get you started.
  • microphone

My final recommendation or suggestion for attempting to create easy professional videos is to check out a very cool range of products by iOgrapher www.iographer.com.au - they have a great filmmaking case & accessories range for both iPhone and iPad for truly professional results.  $Not cheap but very cool.