Online Workshop – LinkedIn for Creatives

Lots of creative professionals think that LinkedIn is not for them – maybe in the past, but now it’s an invitation to the world’s biggest networking event.

Although it might be at the boring end of the social media spectrum, LinkedIn is a fantastic digital marketing tool for creatives who work with (or get funding from) government organisations, peak bodies, councils, businesses and the educational sector.

LinkedIn for Creatives is a workshop that works through the step-by-step process of creating a brilliant profile and posting strategy, while sharing some of the tricks required to make it more arts-friendly. This interactive workshop is designed so professional arts practitioners can make the most of LinkedIn for their career.

Participants will be guided step-by-step through:

• Getting the basics of a profile right, including your Headline, About and Current Position.
• The features of a brilliant photo and banner addition, and how to make them great.
• Adding extra sections, including Services, Featured, Creator and more.
• Hacking the Experience section to make it work for the gigging life of a creative practitioner.
• The Strategy for making new contacts and focussing on quality not quantity.
• Staying active and in plain sight, with strategic posting, sharing, blogging, and more.
• This is a practical workshop and participants will be expected to have a basic LinkedIn profile and a laptop to work on while we work together, make connections and collaborate on ideas.