The Cultural Tourism Toolkit aims to help invigorate cultural tourism in regional NSW by assisting small regional communities to enhance profile and package their arts and cultural offering. For these communities cultural tourism means greater participation in local events, more visitors to local galleries and museums and broader economic benefits for small businesses through increased visitor numbers and longer visitor stays.
The Toolkit makes practical suggestions to support planning for cultural tourism and includes a number of case studies that show the different ways towns and regions are promoting their arts and culture to tourists. One example is Our Rivers Our History a projects pf the Mid Coast Chapter of Museums Australia developed with assistance by Arts Mid North Coast. It combines both an online exhibition and then a series of Tourism Trails to drive visitors to the museums involved and the featured rivers.
The Toolkit developed by the then Arts NSW in 2016 can be downloaded at http://www.create.nsw.gov.au/arts-in-nsw/a-cultural-tourism-toolkit/